CreatorRates

2026 market data

Charge what your audience is actually worth.

Brands do not pay per follower. They pay per thousand impressions, adjusted for engagement quality, the market your audience lives in and the rights they want. This calculator applies that model to your numbers and gives you a floor, a suggested rate and a premium ask.

Calculate my rateSee 2026 rates by platform

Free, no accountNo cookies, no tracking pixels

Your rate, in one screen

Seven inputs, one number you can defend in an email. Change the niche or the rights and watch the range move.

Set up your account

Values recalculate instantly. Everything runs in your browser: your figures never leave it.

Platform
Your content niche
42K

42,000 people on Instagram

exact value
3.3 %

Instagram · Lifestyle benchmark: 3.3%

real %
Content format

Highest CPMs and the largest ad budgets.

The brand only reposts on its own channels.

Deliverables included

Add 2 or more pieces to apply the volume discount

1

CreatorRates · Estimate

Instagram · Lifestyle · 42,000 followers

2026

Suggested rate per deliverable

$540USD

Walk-away floor

$435

Premium rate

$760

Estimated reach
38,640 impressions
Engagement applied
3.3 %
Effective CPM
$13.98 / 1k
Rights
Organic only
Negotiation score89/100 · Very strong
Turn into a quote

First quote and PDF free · no card

See how it was calculated+

Estimated reach

42,000 followers × 92% typical reach

38,640 impressions

Reference CPM

Instagram · market base × Lifestyle

14 USD

Engagement quality

3.3% actual vs 3.3% benchmark

+0 %

Audience value

US, Canada, UK, Australia

+0 %

Usage rights

Organic only

+0 %

Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.

What brands pay on each platform

Benchmarked on an average account per network: market CPM, typical engagement and the resulting range per deliverable.

Full 2026 table
PlatformAvg. followersAvg. engagementCPMRate per piece
Instagram42,0003.2%$17$425 – $870
TikTok68,0004.9%$11$265 – $540
YouTube31,0003.7%$26$295 – $610
Twitch16,0005.5%$14$50 – $100
LinkedIn11,0004.3%$34$115 – $240
X19,0001.8%$10$50 – $105

Four numbers decide the rate

Reach

followers × format

impressions per piece, not follower count

CPM

platform + niche

per 1,000 impressions

Quality

real engagement

measured against the benchmark

Rights

usage and exclusivity

+25% to +85%

The model is deliberately boring: reach times CPM, adjusted by three multipliers you can explain to a brand. If a rate cannot be traced back to these four numbers, it is a wish, not a quote.

From number to invoice

Knowing the rate is half the job. Pro turns it into a branded quote with your currency, deliverables and payment terms, then keeps the brand, the status and the payment in one place.

  • Unlimited quotes and PDFs with your logo, no CreatorRates footer
  • Brand CRM with contacts, notes and quote history
  • Draft, sent, accepted and paid states with a 30-day revenue forecast
  • Calculator inside the quote editor
See Pro19 €/month · 149 €/year

What you get free

$0forever

  • Live calculator with no sign-up
  • One quote with its PDF
  • Every rate page, no account needed

Quotes can be issued in USD, EUR, GBP, MXN, COP, ARS and BRL. Pro is billed in euros, VAT included.

Questions creators ask

How is a sponsored post rate calculated?
The rate starts from estimated reach per deliverable, not from follower count. We multiply estimated impressions by the CPM of your platform and niche, then adjust for engagement quality against the benchmark, the market where your audience lives, and the usage rights the brand asks for. You get a floor, a suggested rate and a premium number.
Is the rate calculator free?
Yes. The calculator and every rate page —by platform, niche, account size, format and audience market— are free and need no account. A free account lets you build one quote and download its PDF. Pro, at 19 € per month or 149 € per year, adds unlimited branded quotes, a brand CRM and payment tracking.
Where do the CPM figures come from?
They are market ranges collected from creator campaigns and public rate cards between 2024 and 2026, adjusted by platform and niche. They are references for negotiating, not guarantees. You can change followers, engagement and usage rights to fit your own case.
Do I need a minimum audience to use it?
No. The formula clamps at 100 followers so results stay coherent, but the model is built for micro creators as much as for large accounts: below 50k followers, engagement quality moves the number more than reach does.
Which platforms are covered?
Instagram, TikTok, YouTube, Twitch, LinkedIn and X, each with its own CPM base and the formats that platform actually sells —Reels and Stories, Spark Ads, long-form integrations, stream sponsorships, native video and sponsored threads.