LinkedIn · 2026 data
LinkedIn sponsorship rates
LinkedIn has the most expensive CPM in the market because every impression lands on someone with decision power. On this network, you are paid for access to decision-makers, so seniority matters more than follower count. These are the CPM and suggested-rate benchmarks for each niche, for an average LinkedIn account with 11,000 followers and 4.2% engagement.
- CPM base
- 28 USD
- Average CPM by niche
- 34 USD
- Range per deliverable
- 115–240 USD
- Average suggested rate
- 156 USD
Set up your account
Values recalculate instantly. Everything runs in your browser: your figures never leave it.
11,000 people on LinkedIn
LinkedIn · Lifestyle benchmark: 4.4%
Highest CPMs and the largest ad budgets.
The brand only reposts on its own channels.
Deliverables included
Add 2 or more pieces to apply the volume discount
References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.
CreatorRates · Estimate
LinkedIn · Lifestyle · 11,000 followers
Suggested rate per deliverable
$145USD
Walk-away floor
$115
Premium rate
$205
- Estimated reach
- 5,280 impressions
- Engagement applied
- 4.2 %
- Effective CPM
- $27.46 / 1k
- Rights
- Organic only
First quote and PDF free · no card
See how it was calculated+−
Estimated reach
11,000 followers × 48% typical reach
5,280 impressions
Reference CPM
LinkedIn · market base × Lifestyle
28 USD
Engagement quality
4.2% actual vs 4.4% benchmark
-1 %
Audience value
US, Canada, UK, Australia
+0 %
Usage rights
Organic only
+0 %
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
LinkedIn by niche
CPM within LinkedIn runs from 32 USD in travel to 46 USD in finance. Same platform, same format: what changes is what the brand gets from that audience.
| Niche | CPM | Followers | Engagement | Suggested |
|---|---|---|---|---|
| LifestyleSponsored feed post | 28 USD | 11,000 | 4.4 % | 150 USD |
| GamingSponsored feed post | 25 USD | 12,600 | 4.2 % | 150 USD |
| TechSponsored feed post | 38 USD | 8,800 | 4 % | 160 USD |
| FitnessSponsored feed post | 31 USD | 10,500 | 4.7 % | 155 USD |
| BeautySponsored feed post | 35 USD | 9,900 | 4.8 % | 165 USD |
| FinanceSponsored feed post | 46 USD | 7,700 | 3.6 % | 170 USD |
| TravelSponsored feed post | 32 USD | 9,400 | 4.4 % | 145 USD |
Market benchmarks based on public CPMs and creator campaigns from 2024–2026. Not a guarantee of income: use it as the starting point for your negotiation.
What these figures explain
LinkedIn has the highest CPM in most niches — $28 base and $46 in finance — because every impression reaches a profile with a job title and a company. Its average account, 11,000 followers, is the smallest in the catalogue, so the rate per delivery ($145–$170) looks modest: the expensive part is cost per impression, not the invoice.
Read it per decision-maker reached, not per reach. A $150 post buys about 5,350 impressions in front of professionals; the same money on Instagram buys 10,700 in front of consumers. For a SaaS, a consultancy or a B2B brand those 5,350 are worth more, which is why the format that works here is the written argument and the carousel, not entertainment video.
What not to assume: that a sponsored LinkedIn post performs like a lead generation campaign. Here you buy authority and context, and the return is measured in conversations and profile visits, not forms. If the brand asks for leads, that budget belongs in its ad manager, not in your rate.
Which format pays best on LinkedIn
Benchmarks for the average LinkedIn account with a US, Canada, UK and Australia audience. You are paid for access to decision-makers, so seniority matters more than follower count.
Feed post
A static post or carousel with a brand mention.
145 USD
Long-form integration
A 60 to 90 second mention inside a main video.
170 USD
Sponsored thread
A 5 to 8 post thread with a brand narrative.
130 USD
Newsletter
A sponsored section inside an emailed edition.
115 USD
How much does a LinkedIn sponsorship cost in 2026?
What CPM applies on LinkedIn?
Which format pays best on LinkedIn?
Does the same rate apply to every LinkedIn niche?
How do I raise my LinkedIn rate without losing the brand?
Compare with other platforms
573 USD suggested · CPM 17 USD
TikTok
357 USD suggested · CPM 11 USD
YouTube
398 USD suggested · CPM 26 USD
Twitch
65 USD suggested · CPM 14 USD
X
68 USD suggested · CPM 10 USD
Looking for another combination? The full table of 42 benchmarks