CreatorRates

Twitch · 2026 data

Twitch sponsorship rates

Twitch offers one of the most loyal communities in the creator economy, ideal for brands buying trust and repetition. On this network, stream sponsorships are sold by broadcast hours and by the community that comes back every week. These are the CPM and suggested-rate benchmarks for each niche, for an average Twitch account with 16,000 followers and 5.4% engagement.

CPM base
12 USD
Average CPM by niche
14 USD
Range per deliverable
50–100 USD
Average suggested rate
65 USD

Set up your account

Values recalculate instantly. Everything runs in your browser: your figures never leave it.

Platform
Your content niche
16K

16,000 people on Twitch

exact value
5.4 %

Twitch · Lifestyle benchmark: 5.7%

real %
Content format

Highest CPMs and the largest ad budgets.

The brand only reposts on its own channels.

Deliverables included

Add 2 or more pieces to apply the volume discount

1

References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.

CreatorRates · Estimate

Twitch · Lifestyle · 16,000 followers

2026

Suggested rate per deliverable

$60USD

Walk-away floor

$50

Premium rate

$85

Estimated reach
5,120 impressions
Engagement applied
5.4 %
Effective CPM
$11.72 / 1k
Rights
Organic only
Negotiation score87/100 · Very strong
Turn into a quote

First quote and PDF free · no card

See how it was calculated+

Estimated reach

16,000 followers × 32% typical reach

5,120 impressions

Reference CPM

Twitch · market base × Lifestyle

12 USD

Engagement quality

5.4% actual vs 5.7% benchmark

-1 %

Audience value

US, Canada, UK, Australia

+0 %

Usage rights

Organic only

+0 %

Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.

Twitch by niche

CPM within Twitch runs from 14 USD in travel to 15 USD in beauty. Same platform, same format: what changes is what the brand gets from that audience.

Twitch sponsorship rates by niche
NicheCPMFollowersEngagementSuggested
LifestyleSponsored sponsored live12 USD16,0005.7 %60 USD
GamingSponsored sponsored live11 USD18,4005.4 %65 USD
TechSponsored sponsored live16 USD12,8005.1 %65 USD
FitnessSponsored sponsored live13 USD15,2006 %65 USD
BeautySponsored sponsored live15 USD14,4006.2 %70 USD
FinanceSponsored sponsored live20 USD11,2004.6 %70 USD
TravelSponsored sponsored live14 USD13,6005.7 %60 USD

Market benchmarks based on public CPMs and creator campaigns from 2024–2026. Not a guarantee of income: use it as the starting point for your negotiation.

What these figures explain

Twitch has the second-smallest average account — 16,000 followers — and a $12 CPM that sits above TikTok and X. Hence its $60 to $70 rates: the sponsorship is not cheap, there are simply fewer impressions per session. A $60 mention returns about 5,000 impressions.

What is bought here is not reach but presence: two broadcast hours with the community in front of it, the chance to answer questions in chat and a pinned link. The highest engagement in the catalogue, 5.4 %, proves that audience responds, and post-stream clips extend the mention's life at no extra cost.

What not to assume: that the per-mention price covers the same as an edited piece. A stream cannot be reshot; if the brand wants clips cut and published, that is editing work and is billed separately. And if the sponsorship requires a fixed schedule, that is part of the price too: it constrains your calendar.

Which format pays best on Twitch

Benchmarks for the average Twitch account with a US, Canada, UK and Australia audience. Stream sponsorships are sold by broadcast hours and by the community that comes back every week.

Short / clip

A short vertical piece built for discovery feeds.

210 USD

Sponsored live

A 30 to 60 minute block with the brand on screen.

60 USD

Frequently asked questions

Rates, formats and negotiation on Twitch.

Negotiation guides
How much does a Twitch sponsorship cost in 2026?
For a mid-size account of about 16,000 followers, benchmark rates run from 50 USD to 100 USD per deliverable, with a suggested average of 65 USD. The spread comes from niche: finance and tech pay a higher CPM than gaming or lifestyle for the same reach.
What CPM applies on Twitch?
The base CPM is 12 USD per 1,000 impressions and the average across our niche benchmarks is 14 USD. On Twitch, stream sponsorships are sold by broadcast hours and by the community that comes back every week.
Which format pays best on Twitch?
Formats with more watch time or reach potential pay best: live mentions, stream sponsorships and clips. A dedicated video is not the same asset as a 15-second Story even with identical followers, so the calculator applies a different reach factor to each.
Does the same rate apply to every Twitch niche?
No. Within Twitch, the niche moves the CPM by up to 83%. Beauty and Travel sit at opposite ends of the range (15 USD vs 14 USD). Use your niche page for the exact reference.
How do I raise my Twitch rate without losing the brand?
Bring three numbers (floor, suggested and premium), price usage rights separately and offer a smaller deliverable instead of a discount. If your engagement is above the niche benchmark, that is your strongest argument: brands are buying real attention, not a follower count.

Compare with other platforms

Instagram

573 USD suggested · CPM 17 USD

TikTok

357 USD suggested · CPM 11 USD

YouTube

398 USD suggested · CPM 26 USD

LinkedIn

156 USD suggested · CPM 34 USD

X

68 USD suggested · CPM 10 USD

Looking for another combination? The full table of 42 benchmarks