CreatorRates

Who we are

A tool to stop guessing.

CreatorRates comes from a conversation that kept repeating: a creator with good numbers gets a brand proposal, does not know what to answer and ends up accepting the first figure. Talent is not missing; a price reference and a document that backs it are.

We built both: a calculator that explains where each figure comes from and a dashboard that turns that figure into a quote a brand can approve.

Joan Mirabal

Fundador · 7 años gestionando campañas con creadores

I am the person who signs the CPM table and the methodology below. I have spent seven years in the middle of negotiations between brands and creators and I have seen the same Reel close at €180 and at €1,400 a week apart: the only thing that changed was who set the price. CreatorRates exists so the second figure does not depend on luck.

Everything published here can be checked: the sources are linked, the calculations are explained and figures I cannot support are not published. If something does not add up, write to me and I will review it.

soporte@creatorrates.app

Ranges, not promises

No calculator can know what a brand will pay you. We publish a range with a minimum, a suggested figure and a premium version, and we explain every adjustment so you can defend it in a meeting.

Data you can audit

CPMs come from public rate cards and creator campaigns collected between 2024 and 2026. We do not use figures from a single agency or averages without a source: every page shows the CPM it applies and the benchmark engagement.

No commission on your income

We do not broker your sponsorships. The Pro subscription costs 19 € a month (149 € a year) and takes no percentage of what you invoice. If you cancel, your data stays.

Privacy by default

The calculator runs in the browser and needs no account. We only store what you choose to save in the dashboard, isolated per user in the database.

Methodology: how we calculate

The starting point is reach per deliverable, not follower count: each format reaches a different proportion of your audience. That reach is divided by 1,000 and multiplied by the CPM for your platform and niche.

Then we apply three adjustments shown in the breakdown: the gap between your real engagement and the niche benchmark, the value of your audience location and the usage rights the brand asks for (paid media, perpetual use, exclusivity). The result is rounded and presented as minimum, suggested and premium.

  • 42 combinations of 6 platforms and 7 niches.
  • CPM from 7–46 USD per 1,000 estimated impressions.
  • Rate ranges from 50 USD to 870 USD per deliverable.

Want the full table? Rates by platform and niche. You can also download the 42 references in the 2026 CPM report, with a CSV and a citation block.

Sources

The CPM of each combination is built from what the platforms themselves publish about their inventory, from the industry rate reports listed below and from sector measurement definitions. There is no proprietary survey and no single-agency figures: when a market reference changes, the page and this source list are updated.

Industry rate and CPM reports

The order of magnitude of each platform is checked against these public reports, with their date and sample. They serve to place a range, not to copy a figure: each one measures a different format and market.

They are not comparable with each other: the definition of nano, micro and macro changes, so does the format contracted (post, video, story), the market, and whether the figure measures a rate per deliverable or a CPM. Twitch and LinkedIn do not publish comparable rate cards, so their references come from closed campaigns rather than an open report.

Table last reviewed: 20 October 2026. Amounts are market references, not a guarantee of income.

Who it is for

Creators

Instagram, TikTok, YouTube, Twitch, LinkedIn and X, from 2,000 to 500,000 followers.

Content freelancers

Anyone producing for brands who needs to quote quickly without a spreadsheet.

Small teams

Agencies and managers comparing profiles before proposing a rate.

Transparency

The site is funded by the Pro subscription and by Google AdSense advertising on content pages. Ads only switch on if you accept them, they never appear in the calculator, the dashboard or the payment screens, and refusing them does not limit access to anything. There is no commission on what you charge and no selling data to third parties. If that ever changes, it will be said here before it happens.

The figures are market references, not financial or tax advice. Before invoicing, check your VAT and self-employment obligations in your country.

Calculate with your data, not someone else's.

Thirty seconds, no sign-up. Then decide whether to keep it as a quote.

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