Sponsorship rate calculator
The same model brands use to build a media budget, pointed at your account. Nothing is stored: the calculator only counts which platform was used, without figures or identifiers.
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Values recalculate instantly. Everything runs in your browser: your figures never leave it.
42,000 people on Instagram
Instagram · Lifestyle benchmark: 3.3%
Highest CPMs and the largest ad budgets.
The brand only reposts on its own channels.
Deliverables included
Add 2 or more pieces to apply the volume discount
References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.
CreatorRates · Estimate
Instagram · Lifestyle · 42,000 followers
Suggested rate per deliverable
$540USD
Walk-away floor
$435
Premium rate
$760
- Estimated reach
- 38,640 impressions
- Engagement applied
- 3.3 %
- Effective CPM
- $13.98 / 1k
- Rights
- Organic only
First quote and PDF free · no card
See how it was calculated+−
Estimated reach
42,000 followers × 92% typical reach
38,640 impressions
Reference CPM
Instagram · market base × Lifestyle
14 USD
Engagement quality
3.3% actual vs 3.3% benchmark
+0 %
Audience value
US, Canada, UK, Australia
+0 %
Usage rights
Organic only
+0 %
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
How to read the result
Floor. The lowest number that still pays for the work. Below it you are buying the brand's attention with your own time.
Suggested. The market rate for your reach, engagement and niche. Use it when you want a fast yes from a brand that already knows what it is buying.
Premium. Pays for the risk of saying yes: production time, revisions, exclusivity and the fact that the slot could go to a better offer.
Quote three numbers, not one. A single figure invites a counter-offer; a range with a reason behind each end starts a negotiation about scope instead of price. The full 2026 benchmark per platform is in the rate table, and the CPM comparison shows which network pays more for your niche.
A worked example
Take an Instagram account in the lifestyle niche with 42,000 followers and 3.1% engagement. The reference in the dataset for that profile is $540 USD per Reel at a CPM of $14 USD, which works out to roughly 38,500 expected impressions. Ask the same brand for 90 days of paid media and the multiplier takes it to $810 USD; add 60 days of category exclusivity and the two compound rather than add up.
That is why the same Reel can be quoted at two very different numbers without either being wrong: the second one includes rights the first one does not. Put the rights on their own line of the quote, with their price, and the negotiation stops being about your audience and starts being about what the brand is actually buying.
What the number leaves out
The calculator prices attention, not your business. It does not subtract production costs — props, a second camera, an editor, the afternoon you lose to a shoot — nor a manager's commission, nor the VAT you have to add to the invoice and the withholding tax on professional fees. Those sit on top of the rate, and a quote that ignores them can look healthy and still leave you at zero.
It also works with estimated impressions, not measured ones. If your last five Reels landed at 28,000 views instead of 38,500, that gap is your negotiation lever for the next campaign: either you lower the expectation or you defend the rate with the engagement that earned it. The model gives you the market number; your own analytics decide how far from it you can stand.