YouTube · 2026 data
YouTube sponsorship rates
YouTube carries the highest CPM in the market because its audiences watch for minutes, not seconds. On this network, a 60 to 90 second integration is priced on watch time, not on views alone. These are the CPM and suggested-rate benchmarks for each niche, for an average YouTube account with 31,000 followers and 3.6% engagement.
- CPM base
- 22 USD
- Average CPM by niche
- 26 USD
- Range per deliverable
- 295–610 USD
- Average suggested rate
- 398 USD
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31,000 people on YouTube
YouTube · Lifestyle benchmark: 3.8%
Highest CPMs and the largest ad budgets.
The brand only reposts on its own channels.
Deliverables included
Add 2 or more pieces to apply the volume discount
References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.
CreatorRates · Estimate
YouTube · Lifestyle · 31,000 followers
Suggested rate per deliverable
$370USD
Walk-away floor
$295
Premium rate
$520
- Estimated reach
- 17,050 impressions
- Engagement applied
- 3.6 %
- Effective CPM
- $21.70 / 1k
- Rights
- Organic only
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See how it was calculated+−
Estimated reach
31,000 followers × 55% typical reach
17,050 impressions
Reference CPM
YouTube · market base × Lifestyle
22 USD
Engagement quality
3.6% actual vs 3.8% benchmark
-1 %
Audience value
US, Canada, UK, Australia
+0 %
Usage rights
Organic only
+0 %
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
YouTube by niche
CPM within YouTube runs from 25 USD in travel to 36 USD in finance. Same platform, same format: what changes is what the brand gets from that audience.
| Niche | CPM | Followers | Engagement | Suggested |
|---|---|---|---|---|
| LifestyleSponsored long-form integration | 22 USD | 31,000 | 3.8 % | 375 USD |
| GamingSponsored long-form integration | 20 USD | 35,700 | 3.6 % | 390 USD |
| TechSponsored long-form integration | 30 USD | 24,800 | 3.4 % | 405 USD |
| FitnessSponsored long-form integration | 24 USD | 29,500 | 4 % | 390 USD |
| BeautySponsored long-form integration | 28 USD | 27,900 | 4.1 % | 420 USD |
| FinanceSponsored long-form integration | 36 USD | 21,700 | 3.1 % | 435 USD |
| TravelSponsored long-form integration | 25 USD | 26,400 | 3.8 % | 370 USD |
Market benchmarks based on public CPMs and creator campaigns from 2024–2026. Not a guarantee of income: use it as the starting point for your negotiation.
What these figures explain
YouTube carries the highest CPM in most niches — $22 base and $36 in finance — and still its rates per delivery are not the highest, because its average account is small: 31,000 followers. A $375 integration returns about 17,000 impressions, and each one costs more because it arrives with minutes of attention behind it.
The format explains the gap: here you do not buy an appearance, you buy a slot inside a video the audience chose to watch. That allows demonstration, comparison and a link, which is why the same budget returns fewer impressions and more consideration. Shorts do not follow this logic: they are priced with discovery references, not dwell-time ones.
What not to assume: that an integration is worth the same in a five-minute video as in a twenty-minute one. Position, length and the moment in the video change the value, and the budget should reflect it. If the brand only wants a ten-second mention at the end, that is not an integration: it is a mention, and it is priced below the reference.
Which format pays best on YouTube
Benchmarks for the average YouTube account with a US, Canada, UK and Australia audience. A 60 to 90 second integration is priced on watch time, not on views alone.
Long-form integration
A 60 to 90 second mention inside a main video.
370 USD
Short / clip
A short vertical piece built for discovery feeds.
740 USD
Sponsored live
A 30 to 60 minute block with the brand on screen.
215 USD
How much does a YouTube sponsorship cost in 2026?
What CPM applies on YouTube?
Which format pays best on YouTube?
Does the same rate apply to every YouTube niche?
How do I raise my YouTube rate without losing the brand?
Compare with other platforms
573 USD suggested · CPM 17 USD
TikTok
357 USD suggested · CPM 11 USD
Twitch
65 USD suggested · CPM 14 USD
156 USD suggested · CPM 34 USD
X
68 USD suggested · CPM 10 USD
Looking for another combination? The full table of 42 benchmarks