Guides
Charging better can be learned.
15 concrete guides on what nobody explains when you start: how a rate is calculated, what a Reel is worth, which rights you are giving away, how to negotiate without lowering the price, what a quote should contain and how to invoice without surprises.
Every guide starts from the same market reference as the calculator and ends with something you can use today: a figure, a clause or a template. When you finish one, the platform and niche tables show the same figures applied to every combination.
These fifteen are the guides that answer a question you hit before your third invoice: how to price a first sponsorship, which usage rights you are selling, what a quote has to contain, how to answer a number the brand does not like. The longer tail —Stories and carousel pricing, Twitch and LinkedIn, late payments, agency negotiation— lives in the Spanish edition, and the section at the bottom of this page lists it, so you know what is missing here before you go looking for it.
How to calculate your sponsorship rate
Copying another account's rate is the fastest way to charge too little. This is the calculation that depends on your own data.
Usage rights: charge for what you license
A brand can pay you 1,000 for a Reel and use it as an ad for a year. The content does not change; the licence does.
What a sponsorship quote must include
A quote is not paperwork. It is the document that turns a conversation into an agreement you can invoice.
How much to charge for an Instagram Reel
A Reel is not priced because it is a Reel. It is priced on the reach it delivers and on what the brand does with it afterwards.
How to negotiate a rate without cutting it
The brand is not negotiating against you: it is negotiating against its budget. Your job is to give it a way to spend less without you earning less.
Invoicing sponsorships: VAT and withholding
The quote closes the sale; the invoice collects. If the second one fails, the work is already done and the money never arrives.
How much to charge for a sponsorship in Spain
The Spanish market does not pay half what the US does, but it does not pay the same either: the difference is in the CPM, in VAT and in how the figure is presented.
Media kit for creators: what to include
A media kit is not a pretty CV: it is a page that answers the question the brand has in its head before writing to you.
9 mistakes when quoting a sponsorship
Almost no creator charges too little for lack of talent: they charge too little because of how the number is presented and what is left out of the deal.
Which niches pay most in 2026
A niche is not a label: it is what the advertiser pays to reach that audience. It changes the CPM by up to 65%.
How much to charge on TikTok in 2026
TikTok pays less per impression than Instagram, but delivers more reach per follower. The rate is defended with views, not with the follower counter.
Sponsorship contract: 8 key clauses
A contract is not bureaucracy: it is the list of things the brand can ask you for without paying more. These eight lines change the outcome.
How much to charge on YouTube in 2026
On YouTube you are not paid per subscriber: you are paid for the views you deliver and the retention that sustains the mention. It is the metric the brand cannot replicate with an ad.
What to reply when your quote is rejected
'It's expensive' almost never means the price is high. It means the brand does not yet see the value, or is testing whether you will give in.
Sponsorship exclusivity: how much to charge
Exclusivity is not a clause: it is a product. If you give it away, the brand takes your calendar without paying for it.
Where to start
The list above is ordered by how the guides build on each other, not by what to read first. If you only have twenty minutes, pick the row that matches your situation.
You have never charged
Rate, then quote
Start with how a rate is calculated, which gives you a number with assumptions you can defend. Then read what a quote must include so the first email does not leave money on the table through omission.
You charge, but it feels low
Rights and renewal
The usual leak is not the fee, it is the licence. Usage rights explains what paid media, whitelisting and an extra month cost, and exclusivity prices the category lock-out brands ask for by default.
A brand sent a contract
Clauses before signature
Read the eight clauses that decide who owns the video, who approves it and what happens if the campaign underperforms. If the number is already on the table and it is too low, the reply is in negotiating without cutting the rate.
What each guide leaves you with
Every guide follows the same three parts. First the question, stated the way it arrives in your inbox: a brand offering 300 for a Reel, a contract asking for perpetual rights, a client who has not paid in sixty days. Then the arithmetic, using the same engine and the same multipliers as the calculator, so a 30-day licence at 1.25 and a perpetual one at 1.85 mean the same thing in a guide, in a table and in your quote. Then the part you copy: a clause, a template line, a reply.
The guides do not promise earnings and do not report case studies without a source. A range with a floor, a suggested figure and a premium figure is more useful than a single number, because it shows what moves the price: reach, engagement, niche, format and the rights attached. When a figure is an estimate rather than an agreed rate, the guide says so in the sentence, not in a footnote.
Each page carries its revision date, and the rates behind it come from the same open dataset published in the open data page. If a guide and a table ever disagreed, the table would be right and the guide would be a bug: they read from one source, which is the only way to keep a site this size consistent.
What is not translated yet
The Spanish edition has forty guides; this one has fifteen. The difference is not a promise of future work, it is a list of what you will not find here today: pricing for Stories and carousels, Twitch, LinkedIn and X, the difference between CPM, CPA and CPV, calculating engagement honestly, what to do when a brand pays late, UGC versus sponsorship, negotiating with media agencies, renewing an annual deal, and charging brands abroad.
Those pages exist in Spanish and are linked from the Spanish hub. They are not machine translated into this one: a guide that reads like a translation is worse than no guide, because the numbers survive the trip and the nuance does not. When a topic is added in English, it is written in English and checked against the same rate engine before it is published.
If you read Spanish, the Spanish hub is the fuller reference. If you do not, the fifteen here cover the questions that decide whether a first deal is profitable, and the glossary defines the terms the guides use.
Put what you just read to work.
Calculate your rate with your own data and turn it into a quote ready to send. The figures are the same ones you have just read in the guides.