CreatorRates

X · 2026 data

X sponsorship rates

X remains useful for tech, media and finance, with very active audiences and more volatile engagement. On this network, a sponsored thread works when the brand wants a conversation, not just reach. These are the CPM and suggested-rate benchmarks for each niche, for an average X account with 19,000 followers and 1.8% engagement.

CPM base
8 USD
Average CPM by niche
10 USD
Range per deliverable
50–105 USD
Average suggested rate
68 USD

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Platform
Your content niche
19K

19,000 people on X

exact value
1.8 %

X · Lifestyle benchmark: 1.9%

real %
Content format

Highest CPMs and the largest ad budgets.

The brand only reposts on its own channels.

Deliverables included

Add 2 or more pieces to apply the volume discount

1

References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.

CreatorRates · Estimate

X · Lifestyle · 19,000 followers

2026

Suggested rate per deliverable

$65USD

Walk-away floor

$50

Premium rate

$90

Estimated reach
7,980 impressions
Engagement applied
1.8 %
Effective CPM
$8.15 / 1k
Rights
Organic only
Negotiation score87/100 · Very strong
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See how it was calculated+

Estimated reach

19,000 followers × 42% typical reach

7,980 impressions

Reference CPM

X · market base × Lifestyle

8 USD

Engagement quality

1.8% actual vs 1.9% benchmark

-1 %

Audience value

US, Canada, UK, Australia

+0 %

Usage rights

Organic only

+0 %

Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.

X by niche

CPM within X runs from 9 USD in travel to 13 USD in finance. Same platform, same format: what changes is what the brand gets from that audience.

X sponsorship rates by niche
NicheCPMFollowersEngagementSuggested
LifestyleSponsored sponsored thread8 USD19,0001.9 %65 USD
GamingSponsored sponsored thread7 USD21,9001.8 %65 USD
TechSponsored sponsored thread11 USD15,2001.7 %70 USD
FitnessSponsored sponsored thread9 USD18,1002 %65 USD
BeautySponsored sponsored thread10 USD17,1002.1 %70 USD
FinanceSponsored sponsored thread13 USD13,3001.5 %75 USD
TravelSponsored sponsored thread9 USD16,2001.9 %65 USD

Market benchmarks based on public CPMs and creator campaigns from 2024–2026. Not a guarantee of income: use it as the starting point for your negotiation.

What these figures explain

X has the lowest CPM in the catalogue — $8 base and $13 in finance — and the most volatile engagement: 1.8 % on average, with niches dropping to 1.5 %. Its $65 to $75 rates per post buy about 8,100 impressions, making it the cheapest way to be present and the least predictable.

Its value is not volume but conversation: tech, media and finance still argue here, and a sponsored thread can generate replies, reposts and press that appear on no other network. That is why a brand pays $65 for a post when it could buy cheaper impressions elsewhere.

What not to assume: that a thread's reach looks like your account's. Distribution depends on the conversation, not on followers, and two threads from the same account can end up with incomparable numbers. If the campaign is measured by interaction, agree what counts and with which tool before publishing.

Which format pays best on X

Benchmarks for the average X account with a US, Canada, UK and Australia audience. A sponsored thread works when the brand wants a conversation, not just reach.

Feed post

A static post or carousel with a brand mention.

70 USD

Long-form integration

A 60 to 90 second mention inside a main video.

85 USD

Sponsored thread

A 5 to 8 post thread with a brand narrative.

65 USD

Frequently asked questions

Rates, formats and negotiation on X.

Negotiation guides
How much does a X sponsorship cost in 2026?
For a mid-size account of about 19,000 followers, benchmark rates run from 50 USD to 105 USD per deliverable, with a suggested average of 68 USD. The spread comes from niche: finance and tech pay a higher CPM than gaming or lifestyle for the same reach.
What CPM applies on X?
The base CPM is 8 USD per 1,000 impressions and the average across our niche benchmarks is 10 USD. On X, a sponsored thread works when the brand wants a conversation, not just reach.
Which format pays best on X?
Formats with more watch time or reach potential pay best: sponsored posts, threads and mentions. A dedicated video is not the same asset as a 15-second Story even with identical followers, so the calculator applies a different reach factor to each.
Does the same rate apply to every X niche?
No. Within X, the niche moves the CPM by up to 83%. Finance and Travel sit at opposite ends of the range (13 USD vs 9 USD). Use your niche page for the exact reference.
How do I raise my X rate without losing the brand?
Bring three numbers (floor, suggested and premium), price usage rights separately and offer a smaller deliverable instead of a discount. If your engagement is above the niche benchmark, that is your strongest argument: brands are buying real attention, not a follower count.

Compare with other platforms

Instagram

573 USD suggested · CPM 17 USD

TikTok

357 USD suggested · CPM 11 USD

YouTube

398 USD suggested · CPM 26 USD

Twitch

65 USD suggested · CPM 14 USD

LinkedIn

156 USD suggested · CPM 34 USD

Looking for another combination? The full table of 42 benchmarks