Tech niche · 2026 data
What to charge as a tech creator
Professionals and early adopters with high purchasing power who research before deciding and share recommendations. That is why SaaS, devices, productivity tools and cloud services with longer sales cycles: the tech CPM moves between 11–38 USD per 1,000 impressions depending on the network, with an average of 274 USD per deliverable.
- Average per deliverable
- 274 USD
- CPM range
- 11–38 USD
- Rate range
- 55–820 USD
- Platforms compared
- 6
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24,900 people on Instagram
Instagram · Tech benchmark: 2.9%
Highest CPMs and the largest ad budgets.
The brand only reposts on its own channels.
Deliverables included
Add 2 or more pieces to apply the volume discount
References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.
CreatorRates · Estimate
Instagram · Tech · 24,900 followers
Suggested rate per deliverable
$455USD
Walk-away floor
$365
Premium rate
$640
- Estimated reach
- 22,908 impressions
- Engagement applied
- 3.6 %
- Effective CPM
- $19.86 / 1k
- Rights
- Organic only
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See how it was calculated+−
Estimated reach
24,900 followers × 92% typical reach
22,908 impressions
Reference CPM
Instagram · market base × Tech
18.90 USD
Engagement quality
3.6% actual vs 2.9% benchmark
+5 %
Audience value
US, Canada, UK, Australia
+0 %
Usage rights
Organic only
+0 %
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
CPM and engagement, head to head
Open the full comparisonThe six networks get the same tech audience and pay for it very differently. Switch niches to watch the list reorder: the highest CPM is not always on the network with the most followers, and engagement does not follow the same order as price.
Niche
Sorted by CPM, highest first
- LinkedInHighest CPM38 USD CPM·4 % ER
- YouTube30 USD CPM·3.4 % ER
- Instagram19 USD CPM·2.9 % ER
- Twitch16 USD CPM·5.1 % ER
- TikTok12 USD CPM·4.6 % ER
- X11 USD CPM·1.7 % ER
What these numbers say in tech
LinkedIn pays the highest CPM (38 USD, 3.5× X) and Twitch holds the best engagement (5.1%, 3.0× X). If you sell impressions, the first; if you sell community, the second.
Average account in the niche: 24,933 followers · average rate $274
Suggested rate by platform
Sorted from highest to lowest suggested rate for the average account in this niche. The difference is not the format but the CPM each network assigns to this audience.
| Platform | CPM | Followers | Engagement | Suggested |
|---|---|---|---|---|
| InstagramSponsored reel / short video | 19 USD | 33,600 | 2.9 % | 580 USD |
| YouTubeSponsored long-form integration | 30 USD | 24,800 | 3.4 % | 405 USD |
| TikTokSponsored long-form integration | 12 USD | 54,400 | 4.6 % | 365 USD |
| LinkedInSponsored feed post | 38 USD | 8,800 | 4 % | 160 USD |
| XSponsored sponsored thread | 11 USD | 15,200 | 1.7 % | 70 USD |
| TwitchSponsored sponsored live | 16 USD | 12,800 | 5.1 % | 65 USD |
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
What these figures explain
Tech pays 35 % more per impression than lifestyle: a $19 CPM on Instagram, $30 on YouTube and $38 on LinkedIn, with a 1.35 multiplier. The average account is smaller — 33,600 followers on Instagram, 8,800 on LinkedIn — because the niche targets professionals, so rates per delivery look like lifestyle while cost per impression is far higher.
That gap is the one to explain: the brand is not buying eyes, it is buying an audience that researches before deciding and shares tools with its team. That is why the content that works is the real workflow with the product inside, not the read-out ad, and why an honest comparison of alternatives outperforms a promise.
In this niche the sales cycle is long and attribution is hard: measured only by first-week clicks, the campaign will almost always look bad. Agree what is measured and for how long before signing, and put in writing that the video or post keeps receiving visits weeks later.