2026 benchmarks
What a sponsorship pays in 2026.
42 platform and niche combinations with CPM, average engagement and a suggested rate. Pick your platform to compare niches, or your niche to compare platforms. Free and without an account.
By platform
Average CPM and rate range573 USD
Average suggested rate · range 425–870 USD
CPM 17 USD · 42,000 followers
TikTok
357 USD
Average suggested rate · range 265–540 USD
CPM 11 USD · 68,000 followers
YouTube
398 USD
Average suggested rate · range 295–610 USD
CPM 26 USD · 31,000 followers
Twitch
65 USD
Average suggested rate · range 50–100 USD
CPM 14 USD · 16,000 followers
156 USD
Average suggested rate · range 115–240 USD
CPM 34 USD · 11,000 followers
X
68 USD
Average suggested rate · range 50–105 USD
CPM 10 USD · 19,000 followers
By niche
Lifestyle
254 USD
Average per deliverable · CPM 8–28 USD
Gaming
263 USD
Average per deliverable · CPM 7–25 USD
Tech
274 USD
Average per deliverable · CPM 11–38 USD
Fitness
266 USD
Average per deliverable · CPM 9–31 USD
Belleza
286 USD
Average per deliverable · CPM 10–35 USD
Finanzas
293 USD
Average per deliverable · CPM 13–46 USD
Viajes
250 USD
Average per deliverable · CPM 9–32 USD
Full benchmark table
Every row is a page with the calculator preloaded, the table by format and the questions for that niche. The suggested rate refers to the average account in the combination.
| Platform · niche | CPM | Followers | Engagement | Suggested |
|---|---|---|---|---|
| Instagram · Lifestyle | 14 USD | 42,000 | 3.3 % | 540 USD |
| Instagram · Gaming | 13 USD | 48,300 | 3.1 % | 560 USD |
| Instagram · Tech | 19 USD | 33,600 | 2.9 % | 580 USD |
| Instagram · Fitness | 15 USD | 39,900 | 3.5 % | 570 USD |
| Instagram · Belleza | 18 USD | 37,800 | 3.6 % | 610 USD |
| Instagram · Finanzas | 23 USD | 29,400 | 2.6 % | 620 USD |
| Instagram · Viajes | 16 USD | 35,700 | 3.3 % | 530 USD |
| TikTok · Lifestyle | 9 USD | 68,000 | 5 % | 335 USD |
| TikTok · Gaming | 8 USD | 78,200 | 4.8 % | 350 USD |
| TikTok · Tech | 12 USD | 54,400 | 4.6 % | 365 USD |
| TikTok · Fitness | 10 USD | 64,600 | 5.4 % | 350 USD |
| TikTok · Belleza | 11 USD | 61,200 | 5.5 % | 380 USD |
| TikTok · Finanzas | 15 USD | 47,600 | 4.1 % | 390 USD |
| TikTok · Viajes | 10 USD | 57,800 | 5 % | 330 USD |
| YouTube · Lifestyle | 22 USD | 31,000 | 3.8 % | 375 USD |
| YouTube · Gaming | 20 USD | 35,700 | 3.6 % | 390 USD |
| YouTube · Tech | 30 USD | 24,800 | 3.4 % | 405 USD |
| YouTube · Fitness | 24 USD | 29,500 | 4 % | 390 USD |
| YouTube · Belleza | 28 USD | 27,900 | 4.1 % | 420 USD |
| YouTube · Finanzas | 36 USD | 21,700 | 3.1 % | 435 USD |
| YouTube · Viajes | 25 USD | 26,400 | 3.8 % | 370 USD |
| Twitch · Lifestyle | 12 USD | 16,000 | 5.7 % | 60 USD |
| Twitch · Gaming | 11 USD | 18,400 | 5.4 % | 65 USD |
| Twitch · Tech | 16 USD | 12,800 | 5.1 % | 65 USD |
| Twitch · Fitness | 13 USD | 15,200 | 6 % | 65 USD |
| Twitch · Belleza | 15 USD | 14,400 | 6.2 % | 70 USD |
| Twitch · Finanzas | 20 USD | 11,200 | 4.6 % | 70 USD |
| Twitch · Viajes | 14 USD | 13,600 | 5.7 % | 60 USD |
| LinkedIn · Lifestyle | 28 USD | 11,000 | 4.4 % | 150 USD |
| LinkedIn · Gaming | 25 USD | 12,600 | 4.2 % | 150 USD |
| LinkedIn · Tech | 38 USD | 8,800 | 4 % | 160 USD |
| LinkedIn · Fitness | 31 USD | 10,500 | 4.7 % | 155 USD |
| LinkedIn · Belleza | 35 USD | 9,900 | 4.8 % | 165 USD |
| LinkedIn · Finanzas | 46 USD | 7,700 | 3.6 % | 170 USD |
| LinkedIn · Viajes | 32 USD | 9,400 | 4.4 % | 145 USD |
| X · Lifestyle | 8 USD | 19,000 | 1.9 % | 65 USD |
| X · Gaming | 7 USD | 21,900 | 1.8 % | 65 USD |
| X · Tech | 11 USD | 15,200 | 1.7 % | 70 USD |
| X · Fitness | 9 USD | 18,100 | 2 % | 65 USD |
| X · Belleza | 10 USD | 17,100 | 2.1 % | 70 USD |
| X · Finanzas | 13 USD | 13,300 | 1.5 % | 75 USD |
| X · Viajes | 9 USD | 16,200 | 1.9 % | 65 USD |
Rates by account size
The same niche reference, split by follower tier: benchmark engagement falls as the account grows, so the rate does not rise in proportion.
Cuenta nano
1.000–10.000 seguidores
Las cuentas nano tienen la comunidad más pequeña y la conversación más cercana: cada respuesta se lee y el creador conoce a su audiencia por nombre.
Cuenta micro
10.000–50.000 seguidores
La cuenta micro es el punto dulce del mercado: suficiente alcance para una campaña y suficiente cercanía para que la recomendación se crea.
Cuenta media
50.000–250.000 seguidores
A partir de 50.000 seguidores la cuenta entra en las planificaciones de medios y compite con otros creadores por el mismo presupuesto.
Cuenta macro
250.000–1.000.000 seguidores
En el tramo macro el alcance es el argumento principal y el engagement medio cae, así que la tarifa se defiende con datos de campañas anteriores.
Cuenta mega
Más de 1.000.000 de seguidores
Las cuentas mega se negocian como medios: hay agencia, contrato, calendario y cláusulas de exclusividad de categoría.
Where the audience lives moves the CPM: an equally large account charges differently if its audience is in the US than if it is spread across Latin America. Missing the head-to-heads: the 15 platform battles with each niche's rate pitted network against network.
Methodology and data
Where these figures come from.
Reviewed 2026-11-07 · by Joan Mirabal, 7 years running creator campaigns
CPMs come from rate cards published by brands and agencies and from campaigns closed by creators between 2024 and 2026. Each combination uses the median of its sample, not the mean: one exceptional campaign should not move the reference for a whole niche.
The suggested rate applies the format's estimated reach, benchmark engagement and the usage-rights multipliers. The ranges are deliberately wide (±12% in the calculator): no table can know what a specific brand will pay.
When a combination's sample is under ten campaigns, it inherits the niche reference and is marked with the platform's engagement. We do not invent a figure to fill a URL. The 2026 CPM report
Frequently asked questions
How to read the table and what to do with the result before sending a proposal.