CreatorRates

2026 report · open data

What every network pays per 1,000 impressions.

The 42 CPM references our calculator uses, in one table: six platforms across seven niches, with floor, suggested and premium rates. Published, downloadable as CSV and citable with a link.

Published 22 October 202642 combinationsCC BY 4.0 licence

Average reference CPM

19 USD

Highest CPM

46 USD

LinkedIn · Finance

Lowest CPM

7 USD

X · Gaming

Top premium rate

870 USD

Instagram · Finance

CPM by platform

Average of the seven niche references for each network. The range covers the floor and premium rate, not the CPM: those are figures per deliverable, not per impression.

PlatformAverage CPMFloor deliveryPremium deliveryReferences
LinkedIn34 USD115 USD240 USD7
YouTube26 USD295 USD610 USD7
Instagram17 USD425 USD870 USD7
Twitch14 USD50 USD100 USD7
TikTok11 USD265 USD540 USD7
X10 USD50 USD105 USD7

CPM by niche

Average of the six networks inside each niche. The gap between finance and lifestyle is the same audience valued differently by the advertiser.

NicheAverage CPMFloor deliveryPremium delivery
Finance26 USD55 USD870 USD
Tech21 USD55 USD820 USD
Beauty20 USD55 USD850 USD
Travel18 USD50 USD740 USD
Fitness17 USD50 USD790 USD
Lifestyle16 USD50 USD760 USD
Gaming14 USD50 USD780 USD

The 42 references

Average account profile for each combination: reference followers and engagement, the niche CPM and the three rates per deliverable. Every row links to its platform for the full breakdown.

Download CSV
PlatformNicheCPMFollowersFloorSuggestedPremiumHub
InstagramFinance23 USD29,400500 USD620 USD870 USDView
InstagramTech19 USD33,600465 USD580 USD820 USDView
InstagramBeauty18 USD37,800490 USD610 USD850 USDView
InstagramTravel16 USD35,700425 USD530 USD740 USDView
InstagramFitness15 USD39,900455 USD570 USD790 USDView
InstagramLifestyle14 USD42,000435 USD540 USD760 USDView
InstagramGaming13 USD48,300450 USD560 USD780 USDView
LinkedInFinance46 USD7,700135 USD170 USD240 USDView
LinkedInTech38 USD8,800130 USD160 USD225 USDView
LinkedInBeauty35 USD9,900135 USD165 USD235 USDView
LinkedInTravel32 USD9,400115 USD145 USD205 USDView
LinkedInFitness31 USD10,500125 USD155 USD215 USDView
LinkedInLifestyle28 USD11,000120 USD150 USD205 USDView
LinkedInGaming25 USD12,600120 USD150 USD215 USDView
TikTokFinance15 USD47,600310 USD390 USD540 USDView
TikTokTech12 USD54,400290 USD365 USD510 USDView
TikTokBeauty11 USD61,200305 USD380 USD530 USDView
TikTokFitness10 USD64,600280 USD350 USD495 USDView
TikTokTravel10 USD57,800265 USD330 USD460 USDView
TikTokLifestyle9 USD68,000270 USD335 USD470 USDView
TikTokGaming8 USD78,200280 USD350 USD490 USDView
TwitchFinance20 USD11,20055 USD70 USD100 USDView
TwitchTech16 USD12,80055 USD65 USD95 USDView
TwitchBeauty15 USD14,40055 USD70 USD95 USDView
TwitchTravel14 USD13,60050 USD60 USD85 USDView
TwitchFitness13 USD15,20050 USD65 USD90 USDView
TwitchLifestyle12 USD16,00050 USD60 USD85 USDView
TwitchGaming11 USD18,40050 USD65 USD90 USDView
XFinance13 USD13,30060 USD75 USD105 USDView
XTech11 USD15,20055 USD70 USD95 USDView
XBeauty10 USD17,10060 USD70 USD100 USDView
XFitness9 USD18,10055 USD65 USD95 USDView
XTravel9 USD16,20050 USD65 USD90 USDView
XLifestyle8 USD19,00050 USD65 USD90 USDView
XGaming7 USD21,90055 USD65 USD95 USDView
YouTubeFinance36 USD21,700350 USD435 USD610 USDView
YouTubeTech30 USD24,800325 USD405 USD570 USDView
YouTubeBeauty28 USD27,900335 USD420 USD590 USDView
YouTubeTravel25 USD26,400295 USD370 USD510 USDView
YouTubeFitness24 USD29,500315 USD390 USD550 USDView
YouTubeLifestyle22 USD31,000300 USD375 USD530 USDView
YouTubeGaming20 USD35,700310 USD390 USD540 USDView

Amounts per deliverable, organic usage rights, in the currency you pick. Downloads and structured data stay in USD, the report's reference. Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.

How it is built

Every reference starts from the CPM the platform sustains for that niche and is adjusted for the typical reach of the format, the quality of engagement, the audience market and the usage rights. The result is rounded to a figure a brand can read without friction.

CPMs come from public rate cards and creator campaigns collected between 2024 and 2026. This is not our own survey or an average from a single agency: it is a table of references for negotiating, which is why every page shows the CPM applied and the engagement it started from.

The full methodology, with how each multiplier is applied and the sources consulted, is on the methodology page.

How to cite this report

You can reuse the data and the tables as long as you cite the source with a link. The CSV includes the URL of every reference so the trail is not lost.

CreatorRates (2026). Creator CPM and rate report 2026. https://creatorrates.app/en/cpm-report-2026

CSV with all 42 rowsWork out my rate

Sources and comparability

These are the public reports the orders of magnitude in the table are checked against. They are not averaged together and no figure is copied from any of them: each one measures a different format, market and follower tier, and their definitions do not match.

They are not comparable with each other: they define nano, micro and macro differently, contract different formats (post, video, story), cover different markets and some report a rate per deliverable while others report a CPM. Twitch and LinkedIn publish no comparable rate cards, so their references come from closed campaigns rather than an open report.

From the CPM to your quote

A table tells you the market; your account tells you what it is worth inside it. Adjust followers, engagement and rights in the calculator and turn the result into a quote the brand can approve.

Work out my rate, freeSee every rate