Frequently asked questions

We start from the estimated reach per deliverable, not from total followers. We multiply impressions by the CPM for your platform and niche, then apply three adjustments: engagement quality against the benchmark, the main location of the audience, and the usage rights requested. The result is a range with an acceptable minimum, a suggested rate and a premium version.

We use public CPM ranges and creator campaign rates collected between 2024 and 2026, segmented by platform and niche. They are references for negotiating, not a guarantee of income: every account has a history, a relationship with the brand and a production quality the model cannot see. That is why we show a range and not a single number.

Because brands buy attention, not a counter. Two accounts with 50,000 followers can differ tenfold in real impressions. Engagement above the niche benchmark raises the rate by up to 15%; well below it cuts it by 20%. The calculation uses your real rate, not the platform average.

The calculation is expressed in USD as a market reference and adjusts the value of an impression by audience location (for example the US, Canada, the UK and Australia versus a mixed global audience). In the dashboard you can issue quotes in USD, EUR, GBP, MXN, COP, ARS and BRL; the dashboard does not apply FX conversion to aggregated totals.

Yes, it is a defensible reference. Always bring three figures — minimum, suggested and premium — and keep usage rights separate from the production price. If the brand asks for a discount, reduce the scope of the deal (fewer deliverables, less exclusivity) instead of lowering the rate.

Every six months, or whenever your engagement, your audience or your best-selling format changes. If you close more than 80% of your proposals without negotiation, you are probably charging below market.

The full calculator, every rate page and all guides are free and need no account. With a free account you can create one quote and download its PDF. Pro (19 € a month) adds unlimited quotes and receipts with your branding, no CreatorRates footer, a client CRM and payment history.

No. CreatorRates charges no commission and does not take part in your payments: the subscription is the only cost. You invoice the brand through your own channels.

With Stripe Checkout. We do not store card details: Stripe receives them directly and returns the subscription status to us. You can change the payment method or cancel from the billing portal in the dashboard.

Yes. You keep access until the end of the paid period; after that you return to the free plan and your data stays saved. You can reactivate Pro whenever you like and the previous history is kept.

The price is final: 19 € a month or 149 € a year, with the applicable VAT included. Nothing is added when you pay: Stripe shows the breakdown (net amount and VAT) before you confirm and on the invoice for each charge. If you buy as a company in the EU, add your VAT number at checkout; where the transaction qualifies, the reverse charge applies, the invoice is issued without VAT and your company accounts for it.

No. The calculator works without signing up and the calculations run in the browser. You only need an account to save estimates, generate quotes or manage clients.

In Supabase (Postgres) with per-user isolation through RLS: every row belongs to your account and nobody can read another's. You can export any quote as a PDF and delete your data from Settings.

No. We do not sell data or share your commercial information with brands. We use aggregate analytics to understand which pages are useful and we show ads only if the slot enters the viewport and consent applies where required.

Yes, from Settings → Delete account. Your profile, clients and quotes are deleted. If you have an active subscription, cancel it first to avoid the next charge.