CreatorRates

Open data · CC BY 4.0 licence

42 CPM references, ready to reuse.

This is the same dataset the calculator uses: 6 platforms by 7 niches, with a reference CPM, an account profile and a floor, suggested and premium rate. Published as JSON and CSV, with no sign-up and no API key, so you can cite it or drop it into your own spreadsheet.

Published 22 October 2026Updated 27 October 2026Version 2026.10
Download JSON (open API)Download CSVRead the full report

Average CPM in the dataset

19 USD

Highest CPM

46 USD

LinkedIn · Finance

Lowest CPM

7 USD

X · Gaming

Highest premium rate

870 USD

Instagram · Finance

How to cite it

This is the attribution the licence asks for: name, year, dataset title and address. That one line next to the figure or table you use is enough.

CreatorRates (2026). Reference CPM by platform and niche. https://creatorrates.app/en/data

You may copy, redistribute and reuse it, including commercially, as long as you credit CreatorRates and link to /en/data. There is no share-alike obligation: the licence only requires attribution.

Using the API

Both routes are read-only, answer from the CDN cache and allow requests from any domain, so you can fetch them straight from a browser or a script.

MethodRouteTypeWhat it returns
GET/api/datos/cpm-2026application/jsonThe full dataset, with licence, citation and endpoints inside `meta`.
GET/api/datos/cpm-2026/csvtext/csvThe same rows, with a BOM so Excel reads the accents correctly.
OPTIONS/api/datos/cpm-2026—Preflight for fetching it from another domain. Answers 204.
curl -s https://creatorrates.app/api/datos/cpm-2026 | jq '.meta.citaEn, (.datos | length)'

The 42 rows

Sorted by platform and, inside each one, from the highest CPM down. The last column opens the platform reference: the same figure the calculator returns for the reference profile.

Download CSV
PlatformNicheCPMFollowersEngagementFloorSuggestedPremiumDetails
InstagramFinance23 USD29,4002.6%500 USD620 USD870 USDView
InstagramTech19 USD33,6002.9%465 USD580 USD820 USDView
InstagramBeauty18 USD37,8003.6%490 USD610 USD850 USDView
InstagramTravel16 USD35,7003.3%425 USD530 USD740 USDView
InstagramFitness15 USD39,9003.5%455 USD570 USD790 USDView
InstagramLifestyle14 USD42,0003.3%435 USD540 USD760 USDView
InstagramGaming13 USD48,3003.1%450 USD560 USD780 USDView
LinkedInFinance46 USD7,7003.6%135 USD170 USD240 USDView
LinkedInTech38 USD8,8004%130 USD160 USD225 USDView
LinkedInBeauty35 USD9,9004.8%135 USD165 USD235 USDView
LinkedInTravel32 USD9,4004.4%115 USD145 USD205 USDView
LinkedInFitness31 USD10,5004.7%125 USD155 USD215 USDView
LinkedInLifestyle28 USD11,0004.4%120 USD150 USD205 USDView
LinkedInGaming25 USD12,6004.2%120 USD150 USD215 USDView
TikTokFinance15 USD47,6004.1%310 USD390 USD540 USDView
TikTokTech12 USD54,4004.6%290 USD365 USD510 USDView
TikTokBeauty11 USD61,2005.5%305 USD380 USD530 USDView
TikTokFitness10 USD64,6005.4%280 USD350 USD495 USDView
TikTokTravel10 USD57,8005%265 USD330 USD460 USDView
TikTokLifestyle9 USD68,0005%270 USD335 USD470 USDView
TikTokGaming8 USD78,2004.8%280 USD350 USD490 USDView
TwitchFinance20 USD11,2004.6%55 USD70 USD100 USDView
TwitchTech16 USD12,8005.1%55 USD65 USD95 USDView
TwitchBeauty15 USD14,4006.2%55 USD70 USD95 USDView
TwitchTravel14 USD13,6005.7%50 USD60 USD85 USDView
TwitchFitness13 USD15,2006%50 USD65 USD90 USDView
TwitchLifestyle12 USD16,0005.7%50 USD60 USD85 USDView
TwitchGaming11 USD18,4005.4%50 USD65 USD90 USDView
XFinance13 USD13,3001.5%60 USD75 USD105 USDView
XTech11 USD15,2001.7%55 USD70 USD95 USDView
XBeauty10 USD17,1002.1%60 USD70 USD100 USDView
XFitness9 USD18,1002%55 USD65 USD95 USDView
XTravel9 USD16,2001.9%50 USD65 USD90 USDView
XLifestyle8 USD19,0001.9%50 USD65 USD90 USDView
XGaming7 USD21,9001.8%55 USD65 USD95 USDView
YouTubeFinance36 USD21,7003.1%350 USD435 USD610 USDView
YouTubeTech30 USD24,8003.4%325 USD405 USD570 USDView
YouTubeBeauty28 USD27,9004.1%335 USD420 USD590 USDView
YouTubeTravel25 USD26,4003.8%295 USD370 USD510 USDView
YouTubeFitness24 USD29,5004%315 USD390 USD550 USDView
YouTubeLifestyle22 USD31,0003.8%300 USD375 USD530 USDView
YouTubeGaming20 USD35,7003.6%310 USD390 USD540 USDView

Amounts per deliverable, in USD, which is the dataset's reference currency. The calculator converts them to the currency you pick.

Where it comes from, and what it is not

The CPMs come from CreatorRates' reference catalogue, built from public rate cards on all six platforms and creator campaigns collected between 2024 and 2026. The full method — what is measured, how each band is computed and the limits of the dataset — is documented in the report.

These are market references, not closed rates or income promises: no agency or platform publishes the exact price a specific account will be paid. The Spanish edition of this page is /datos, and the press summary lives with the Spanish press kit.