TikTok · 2026 data
TikTok sponsorship rates
TikTok reach can multiply the follower base several times over, so brands pay for viral potential on top of audience size. On this network, a single video can reach far beyond your followers, which is why reach matters more than follower count here. These are the CPM and suggested-rate benchmarks for each niche, for an average TikTok account with 68,000 followers and 4.8% engagement.
- CPM base
- 9 USD
- Average CPM by niche
- 11 USD
- Range per deliverable
- 265–540 USD
- Average suggested rate
- 357 USD
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68,000 people on TikTok
TikTok · Lifestyle benchmark: 5%
Highest CPMs and the largest ad budgets.
The brand only reposts on its own channels.
Deliverables included
Add 2 or more pieces to apply the volume discount
References built on 2024–2026 market CPMs. The calculator stores nothing and needs no account.
CreatorRates · Estimate
TikTok · Lifestyle · 68,000 followers
Suggested rate per deliverable
$335USD
Walk-away floor
$265
Premium rate
$465
- Estimated reach
- 37,400 impressions
- Engagement applied
- 4.8 %
- Effective CPM
- $8.96 / 1k
- Rights
- Organic only
First quote and PDF free · no card
See how it was calculated+−
Estimated reach
68,000 followers × 55% typical reach
37,400 impressions
Reference CPM
TikTok · market base × Lifestyle
9 USD
Engagement quality
4.8% actual vs 5.0% benchmark
-1 %
Audience value
US, Canada, UK, Australia
+0 %
Usage rights
Organic only
+0 %
Market references built from public CPMs and creator campaigns between 2024 and 2026. This is not a guarantee of income: use it as the opening position in your negotiation.
TikTok by niche
CPM within TikTok runs from 10 USD in travel to 15 USD in finance. Same platform, same format: what changes is what the brand gets from that audience.
| Niche | CPM | Followers | Engagement | Suggested |
|---|---|---|---|---|
| LifestyleSponsored long-form integration | 9 USD | 68,000 | 5 % | 335 USD |
| GamingSponsored long-form integration | 8 USD | 78,200 | 4.8 % | 350 USD |
| TechSponsored long-form integration | 12 USD | 54,400 | 4.6 % | 365 USD |
| FitnessSponsored long-form integration | 10 USD | 64,600 | 5.4 % | 350 USD |
| BeautySponsored long-form integration | 11 USD | 61,200 | 5.5 % | 380 USD |
| FinanceSponsored long-form integration | 15 USD | 47,600 | 4.1 % | 390 USD |
| TravelSponsored long-form integration | 10 USD | 57,800 | 5 % | 330 USD |
Market benchmarks based on public CPMs and creator campaigns from 2024–2026. Not a guarantee of income: use it as the starting point for your negotiation.
What these figures explain
TikTok has the lowest CPM after X — $9 base — and delivers the most followers per piece: 68,000 on average. The combination produces rates of $330 to $390 that look low next to Instagram, but buy more impressions: a $335 piece returns about 37,200 at its $9 CPM.
The highest engagement in the catalogue — 4.8 % on average — is why brands keep buying young-product campaigns here. A 5.5 % rate in beauty on 61,200 followers is 3,366 interactions per piece, and that volume is what gets compared with a display campaign's CPE, not with CPM.
What not to assume: that a piece's reach repeats. TikTok runs on the algorithm, so the 30-day average is the only honest figure and a viral piece is not a rate reference. If the brand asks for reach guarantees, what it is asking for is paid media, and that is billed separately.
Which format pays best on TikTok
Benchmarks for the average TikTok account with a US, Canada, UK and Australia audience. A single video can reach far beyond your followers, which is why reach matters more than follower count here.
Long-form integration
A 60 to 90 second mention inside a main video.
335 USD
Short / clip
A short vertical piece built for discovery feeds.
670 USD
Sponsored live
A 30 to 60 minute block with the brand on screen.
195 USD
How much does a TikTok sponsorship cost in 2026?
What CPM applies on TikTok?
Which format pays best on TikTok?
Does the same rate apply to every TikTok niche?
How do I raise my TikTok rate without losing the brand?
Compare with other platforms
573 USD suggested · CPM 17 USD
YouTube
398 USD suggested · CPM 26 USD
Twitch
65 USD suggested · CPM 14 USD
156 USD suggested · CPM 34 USD
X
68 USD suggested · CPM 10 USD
Looking for another combination? The full table of 42 benchmarks